Books Details
Author : W. Chan Kim Pages : pages Publisher : Gildan Media, LLC Language : eng
ISBN-10 : B000H9HPL6 ISBN-13 :
Books Descriptions
Winning by not competing! This international best seller upends traditional thinking
with principles and tools to make the competition irrelevant.In an audiobook that
challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne
assert that tomorrow's leading companies will succeed, not by battling their rivals for
market share in the bloody "red ocean" of a shrinking profit pool, but by creating
"blue oceans" of untapped new market spaces ripe for growth.Based on a study of
150 strategic moves, spanning more than 100 years and 30 industries, they provide a
systematic approach that every company can use to render rivals obsolete and
unleash new demand: Reconstruct market boundariesFocus on the big pictureReach
beyond existing demandGet the strategic sequence rightOvercome organizational
hurdlesBuild execution into strategy ?2005 W. Chan Kim and Renee Mauborgne,
published by arrangement with Harvard Business School Press; (P)2006 Gildan Media
Corp
